La empresa de bebida energizante Red Bull Energy Drink compró el equipo Jaguar Racing en noviembre de 2004 y en la temporada 2005 el team Red Bull participo con su RB1, por primera vez, en un campeonato de Fórmula 1. Red Bull superó todas las expectativas, su fuerza de imagen y posicionamiento.Sin duda este tour , que ya viene realizandose en diferentes paises, ha marcado un importante analisis como caso de publicidad & marketing. este evento que se realizo en La ciudad de Lima -Perú, ha tenido una gran mixtura en su campaña BTL de la marca.
Asimismo, este icono de red bull racing esta representada por uno de más famoso pilotos de formula 1, David Coulthrad.
Este impacto ha contribuido a fortalecer su imagen como marca y producto energizarte en el mercado peruano, asi mismo a contribuido a un contacto mas cercano con publico en general
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18 Responses to “RED BULL: Te da alas con la exhibición Red bull racing Lima - Perú”
Es interesante ver que esta exhibicion ha sido el mejor puente para un buen btl y una mirada internacional para nuestro pais.
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