lunes, 23 de agosto de 2010

Fanta dijo sí al marketing móvil


Siguiendo el concepto de "Play", la ultima campaña de Fanta, el equipo desarrolló un portal wap que contenía un juego y wallpapers para bajar de manera gratuita.“Todd Challenge” consistía en un divertido desafío con tres niveles de dificultad.

Fanta ha apostado por el marketing mobile en su última campaña de comunicación en Argentina, de la mano de Mobext, la nueva división de Mobile Marketing de Havas Digital.

El objetivo en cada nivel era ayudar al personaje de la campaña (Todd) a recolectar las rodajas de naranja.

A través de un anuncio en portales móviles se direccionaba el tráfico hacía el portal wap de Fanta.

Fuente: mercado

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