Luego del lanzamiento de Cifrut, el cual (según cifras de AJE) cuenta con 75% de participación de mercado, la empresa de los Añaños planea ampliar su línea de producción de refrescos en sus plantas de Lima, Trujillo, Sullana y Pucallpa, con miras a aumentar en 40% su capacidad de producción a nivel nacional.
Cifrut, producto de Ajegroup, sigue siendo el líder, aunque debemos observar cómo se mueve el mercado con los ingresos de las bebidas chicas, dado que tiene una marca diferencia entre sus competencias y por tal la guerra de refrescos esta declarada.
En cuanto a su cerveza Franca, se lanzará al mercado en el formato 'six pack' su envase personal 360 ml.
Entradas
15 Responses to “El grupo AJE tendrá nuevos lanzamientos”
Ante el exitoso crecimiento de su industria, tengo una propuesta para utilizar sus botellas de mayor volumen de plastico descatable y asi contribuyan direcatamente a la conservación del medio Ambiente:REFORESTANDO ZONAS DESERTICAS CON ESPECIES NATIVAS Y DANDO OCUPACION A GRUPOS HUMANOS EN LA SIEMBRA Y MANTENIMIENTO DE LAS PLANTACIONES SEMBRADAS, el Método es convertir las botellas en microrreservorios de riego que van enterrados llenos de agua, se genera una humedad por exudación que mantiene al árbol dentro de un protector tambien de plastico descartable ,el árbol crece inicialmente dependiendo del recargue del microrreservorio con 12 litros de agua cada 25 dias y se independizará cuando lleguen las lluvias, Asi por ejm. podemos tener en Piura Perú, la Av. KR de 10 Km.con 2000 algarrobos sembrados con este método ambos lados de la Panamericana Norte. Esta propaganda seria mucho más productiva y ejemplo para las demas industrias en Bien de la Humanidad.(Para muestra ver Km 948-940 carretera Piura -Chiclayo)
Si es de su interes esta propuesta.
Les escribe con respeto y agradecido de su respuesta :
Ing. Agr. Mario Matorel Garcia.
CIP 40042.Cel. 969935385 RPM.*138129
Email. mariomat_2004@yahoo.es
Es una propuesta muy buena, este un buen proyecto de desarrollo ambiental, propuesta que debes dirigirla a grupo ajeper, de esta forma el grupo empresarial desarrollaria una contribución para la protección del medio ambiente con caracter social, con cooperación de los junta de pobladores de la zona.
Te recomiendo comunicarte directamente con el grupo anaños para que planteen su proyecto social.
Saludos
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